China's luxury car market is being fundamentally reshaped.
As competition intensifies and consumer expectations shift, even the strongest brands are being forced to rethink what luxury really means.
Porsche, long renowned for its pure driving pleasure and exceptional brand equity, is not immune.
In this exclusive interview, Alexander Pollich, President and CEO of Porsche China, shares how Porsche is navigating its toughest cycle while staying true to brand DNA — and why China has become the industry's ultimate proving ground.
