Chrysler on Monday announced price increases on its popular 2010 Dodge Challenger.
The base 2010 Dodge Challenger SE starts at $23,460, including a $725 destination charge. That is a $515 increase over the 2009 base Challenger SE, which started at $22,945, including a $725 destination charge.
The top-of-the-line 2010 Dodge Challenger SRT8 starts at $43,655, including a $1,700 gas-guzzler tax and a $725 destination charge. That is an increase of $1,010 over the 2009 model, which started at $42,645, including destination and gas-guzzler tax.
Earlier this month, Chrysler reported that it had sold 886 Challengers in July, versus 2,895 in July 2008, a 69 percent decline. However, it has sold 15,968 Challengers in 2009 calendar year to date, a 300 percent increase over 2008, Chrysler reported.
The new pricing puts the base 2010 Challenger in line with the pricing on the base 2010 Chevrolet Camaro LS, which starts at $23,040, including a $795 destination charge. The 2010 Chevrolet Camaro SS starts at $31,040, including a $795 destination charge.
Chrysler has yet to announce 2010 pricing on its Dodge Viper, something that should be interesting to watch given Fiat's input into the decision.









