Gasgoo Munich- GAC INTERNATIONAL used the opening of the 47th Bangkok International Motor Show on March 23 to unveil a broader push into Thailand, anchored by a new service strategy and product update.
At the center of the announcement was the debut of GAC CARE, the company's first overseas service brand, alongside the launch of an upgraded AION V variant offering a 500 km range.
Thailand has become a cornerstone of GAC's global expansion strategy, with strong growth momentum in recent years. Under its earlier "Thailand Action 1.0" initiative and the broader "ONE GAC 2.0" framework, the automaker has progressed from initial product launches to building out a more comprehensive local ecosystem. Sales in Thailand reached 15,301 units in 2025, marking a more than threefold increase year-on-year.
Image source: GAC INTERNATIONAL
Building on that foundation, GAC INTERNATIONAL formally launched its "Thailand Action 2.0" strategy at the show. The initiative signals a shift toward a more user-focused approach, with greater emphasis on service quality, mobility solutions, and long-term ecosystem development, as the company looks to deepen collaboration with local stakeholders and accelerate EV adoption in the country.
Under the upgraded roadmap, GAC aims to evolve from establishing a foothold in Thailand to taking a leading role in the local EV market. The company plans to expand its product pipeline from 2026 onward, maintaining a steady cadence of new model introductions tailored to local demand. At the same time, it is working to broaden its retail and mobility network, including the rollout of integrated "mobility hubs" that combine vehicle display, user experience, and aftersales services.
Energy infrastructure is another focal point. Building on existing solar-storage-charging solutions, GAC intends to expand charging networks while introducing battery swapping capabilities, forming a more comprehensive energy ecosystem. On the industrial side, the company is strengthening local manufacturing capacity with the longer-term goal of turning Thailand into a regional export base.
Alongside its localization push, GAC introduced GAC CARE as a cornerstone of its overseas service offering. The brand reflects a broader ambition to deliver not just vehicles, but a full-spectrum mobility ecosystem designed to enhance reliability, convenience, and customer trust in the Thai market.
Through GAC CARE, the automaker aims to redefine the ownership experience by building a structured service system. Central to this approach is a lifetime warranty covering core EV components, designed to reduce long-term ownership concerns and reinforce product value.
Image source: GAC INTERNATIONAL
The service framework is built around improving customer certainty throughout the ownership lifecycle. GAC is expanding 24/7 support services, including roadside assistance and over-the-air updates, while strengthening technical guarantees through extended warranties on key EV systems. Faster repair turnaround times and improved parts availability are also part of the plan, supported by digital tools such as an integrated mobile app (GAC APP) designed to streamline service access and enhance user engagement.
Beyond warranty coverage, GAC is introducing a series of customer-focused policies, including safety assurances, compensation for delayed repairs, and continuous software upgrades at no additional cost. The company is also investing in service infrastructure and operational capabilities to ensure that these commitments are delivered consistently, reinforcing both efficiency and reliability.
To further enhance ownership value, GAC also introduced a one-stop trade-in solution branded as "GAC Easy Trade-in." The service integrates vehicle appraisal and financing, enabling customers to complete upgrades within a single day, with trade-in value directly applied toward a new purchase. Looking ahead, the company signaled plans to roll out an official residual value buyback program, aimed at strengthening long-term value retention and customer confidence.
