Gasgoo Munich - Great Wall Motor's pickup division kicked off 2024 with momentum. Global sales hit 15,350 units in January — a 24.6% surge from a year earlier — cementing its lead as China's top-selling pickup brand.
Its overseas performance stood out in particular. Exports jumped 36.7% year-on-year, signaling a robust push into global markets.
Image Source: Great Wall Motor
As the dominant player in China's pickup sector, Great Wall has held the top sales spot domestically for years. January's figures extend that lead, reflecting steady demand at home and solid progress abroad.
The rapid rise in exports suggests the brand's product strength and reputation are resonating with consumers in more regions. Overseas operations have become a key engine for growth.
Analysts attribute the company's sustained market leadership to a deep-rooted product lineup, continuous technical innovation, and a sharp grasp of demand in both domestic and international markets.
Amid sweeping industry changes and fierce competition, the division is sticking to a strategy that balances domestic and international growth. By actively expanding its global footprint, several of its flagship models have become ambassadors for Chinese manufacturing abroad.
In an increasingly competitive global landscape, Great Wall's strong start has bolstered confidence in China's commercial vehicle exports. Its sales mix and growth trajectory mirror a broader trend: Chinese automakers, particularly in segments with traditional strengths, are winning greater reputation and market share internationally through high-quality products and aggressive global expansion.
Industry observers expect that as Great Wall deepens its presence in more regions and refreshes its product lineup, the momentum from its domestic and international synergy will only accelerate.
