Lamborghini opens Shenzhen store to win China market

Amanda Zheng From Gasgoo.com
Shanghai, April 21 (Gasgoo.com) Italian supercar manufacturer Lamborghini held a spectacular opening ceremony to celebrate the establishment of the Shenzhen Lamborghini dealership on April 20. The new outlet will offer exclusive VIP services to Lamborghini's clients in Shenzhen and the surrounding areas, as a powerful supplement to the existing Hong Kong and Guangzhou dealers.



The new Shenzhen dealership as one of the important parts of the company's global sales networks is located in the core area of Shenzhen CBD (Central Business District). In addition to Shenzhen, Lamborghini has established dealerships in Guangzhou, Shanghai, Beijing, Chengdu, Hangzhou and Hong Kong, totaling six dealers, and it is setting up the eighth dealership in Xiamen, a tourist city of southern Fujian province on April 21.



In 2009, Lamborghini delivered 80 new vehicles to China, up 11% from a year earlier, which raised the company's proportion of the total sales in the whole Asia-Pacific region from the previous financial year's 22.8% to 26.8% in 2010. Moreover, the company's China sales and market share in the first quarter of 2010 have also increased substantially.

Through launching new models at the 2010 Beijing Auto Show and establishing the world-class dealership in Shenzhen, Lamborghini is now leading China's supercar market irresistibly and will surely get even better results in 2010.

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