Shanghai August 11 (Gasgo.com) In the first half of this year, Lamborghini had a strong growth momentum in the Asia Pacific area, Chinese auto market, in particular, has become Lamborghini's second largest market. Lamborghini sales in China rose to 86 vehicles from 28 units a year earlier, media reported recently.
The sales revenue of the whole Asia Pacific region accounts for 34% of the company's total sales revenue, while this figure is only 15.8% over the same period last year.
In the Asia Pacific market, Australia, Singapore, Hong Kong and Taiwan all witnessed large increase of Lamborghini sales.
In H1, Lamborghini delivered 674 vehicles globally, down from last year's 825 units. However, Lamborghini was able to achieve a turnover of 152.9 million euros, slightly lower than last year's 156.9 million euros.
It is well-known that Europe and the United States have been Lamborghini's most important markets, but with the decline of the traditional markets since 2009, Lamborghini began to readjust the strategic thinking and gradually made the emerging market, Asia as its main focus for future cars' delivery.
Lamborghini's performance in Asia market in 2010 testifies to the validity of this strategic adjustment.
