Gasgoo Munich- Nissan (China) Investment Co. announced on Nov. 11 that sales in China — covering both passenger and light commercial vehicles — totaled 22,295 units in October 2026, plunging 67.1% from 67,855 units a year earlier. This marks the seventh consecutive month of year-on-year declines since April, which saw a 30.8% drop to 32,051 units, followed by a 61.6% slide in September to 23,658 units.
Image Source: Dongfeng Nissan
Dongfeng Nissan recorded retail sales of 18,435 units, while its light commercial vehicle arm, Zhengzhou Nissan, contributed 3,860 units.
According to the Ministry of Industry and Information Technology's October report on the auto industry, citing data from the China Association of Automobile Manufacturers, national auto sales reached 3.016 million units last month, a 9.2% drop from the previous year. New energy vehicle sales, however, climbed 13.1% to 1.94 million units, claiming 64.3% of all new vehicle sales. As the broader market contracts while electrification continues to expand, the pressure is mounting most acutely on automakers reliant on internal combustion engines.
Nissan is accelerating its push into new energy vehicles and exports: Dongfeng Nissan's N series posted a 37% sales surge from January to October, while the new NX7 model debuted on Oct 20. Under the company's roadmap, five new energy models are slated for launch in China by the summer of 2027.
