Amid continued customer criticism of its MyFord Touch infotainment technology, Ford Motor Company has announced that it will bring back conventional analog knobs for functions such as volume control and radio tuning in vehicles equipped with the system. It seems that although capacitive touchscreens and voice activation controls sure sound cool, sometimes the simplest solution--a knob or two is the best solution.

When I was a new salesperson on the dealership floor, customers would always ask me for the best price on a vehicle. I would tell them the manufacturer’s suggested retail price, and then whisper that I sold one yesterday for $2,000 less than that, and see what I can do for them. They’d smile and we would head off for a test drive.