According to the announcement published by Shanghai Municipal, Yongming Ye, VP of SAIC and general manager of Shanghai GM, may take CEO of Brilliance Group.
Personage inside industry leaked that Yongming Ye transition 3 weeks ago at micro-blogging website. Just like his pervious Lei Ding, Yongming Ye has left automobileindustry after two and half years working for Shanghai GM as general manager. Yongming Ye is a senior staff of Shanghai Automotive Group, and he occupied important positions among different departments. He was the vice manager of Planning Dept. of Shanghai Automotive Industry (Group) Corporation,vice general manager, general manager and party secretary of Shanghai Automotive Industry Sales Corporation, executive manager of Shanghai Volkswagen Automotive Co., vicepresident and general manager of Services Trade Division of SAIC, vice president of Shanghai Automotive etc.
Based on the sales achievement of his pervious Lei Ding, YongmingYe’sterm faces huge challenge. Lei Ding has lead Shanghai GM taken the sales champion again in China with 1.03 million sales. However, at the same time patent company of GM was under suspicion of bankruptcy in 2010.
During his term, Yongming Ye has reorganized marketing system, and implemented dual-brands strategy: GM & Skoda. Besides, hehelps to bringa tripartite investment among SAIC, General Motors and Shanghai GM, which found Shanghai OnStar Telematics Service Co., Ltd. providing vehicle information service. Furthermore, they cooperatedagainin October 2010, and found Shanghai ChengxinUsed Car Management Co. to grab used car market. It extends cooperation between SAIC and GM.
However, Yongming Ye has taken 2 million sales goal in 2015 which is quite challenge. Yongming Ye promotesmarketing system reformation of Buick and Chevrolet. It has a good result up to now. However, market for Cadillacremains tepid for years. According to plan of Akerson, CEO of GM, Cadillac’s sales should reach 100 thousand in 2015, and take 10% market share of luxury car segment in China after 5 years, which refers to 300 thousand sales. According to statistics by Gasgoo.com, Cadillac has increased 34.5% over the same period of last year in the first half this year. However, sales of 19,658 still have a long distance with 100,000 goal for 2015.
Biography of Yongming Ye:
Member of Communist Party, graduate degree, master degree, an economist. Former vice manager of Planning Dept. of Shanghai Automotive Industry (Group) Corporation,vice president, general manager and Deputy Party Secretary ofSAIC, executive manager of Shanghai Volkswagen Automotive Co., general manager of Shanghai SAIC-Volkswagen Sales Co., Ltd., vice president of SAIC and general Manager of Services Trade Division.
l 1981 to 1990, work for Shanghai engine oil pump factory.
l 1990 to 1996, work as department manager and assistant general manager for Shanghai EkChor General Machinery Manufacturing Co., Ltd.
l August 1996 to May 1997, work as vice manager of Economic Operation Dept.for theheadquarter ofSAIC
l June 1997 to June 2004, work as vice general manager and general manager for Shanghai Automotive Industry Sales Corporation
l July 2004 to October 2007, work as executive manager of Sales and Marketing Dept. and member of executive committee for Shanghai Volkswagen Automotive Co.
l November 2007 to February 2011, work as vice president for SAIC
l From February 2011, work as vice president of SAIC, and general manager of Shanghai GM.
