According to Gasgoo Data, passenger car registrations in Spain reached 98,487 units in October 2026, up 1.8% year on year (up 4.9% month on month). Chinese brands posted a total of 17,193 registrations, with their combined market share steadily expanding to 17.5% (up 7.3 percentage points year on year).
BYD topped Chinese brands with 5,306 units, ranking fifth overall (up 89.1% year on year), while its Atto 2 became the best-selling BEV model. Spain's BEV+PHEV penetration reached 31.5%, with HEV+MHEV still absolutely dominant at 44%.Chinese brands are prying open the defenses of traditional giants with a "PHEV/BEV + small car" playbook.
Brand Landscape
Volkswagen (7,671 units, up 10.6% year on year) led the market, followed by Toyota (7,563 units, up 2.7% year on year), Kia (6,536 units, up 40.2% year on year) and Dacia (5,392 units, down 14.8% year on year). BYD (5,306 units, up 89.1% year on year) surged to fifth place, setting a new record high.
Electrification
BEV+PHEV penetration reached 31.5% (BEV 16.7%, PHEV 14.8%), with HEV+MHEV still dominant at 44% and ICE vehicles at 24.5%. Although hybrids remain the market's biggest segment, the explosive growth of BYD's Atto 2 (up over 400% year on year) underscores the huge potential of the electrified market.
Chinese Automaker Dynamics
BYD: With 5,306 units, No. 1 among Chinese brands and fifth overall; the Atto 2 and Dolphin G DM-i lead the way on a dual BEV/PHEV track.
OMODA & JAECOO: A multi-powertrain lineup with steady registrations, overtaking MG to rank second among Chinese brands.
MG: The ZS remains a volume hit (fourth among all models), though brand registrations fell 18% year on year — under pressure but resilient.
Geely: Launched its main brand in 2026, with the Starray EM-i and EX2 performing strongly.
Leapmotor: Up 356.6% year on year, with the B05 and B03X ramping up — the fastest-growing Chinese brand.
Deepal: A new entrant in 2026, with the S05 and S07 on sale and ramping up quickly.
Strategic Outlook
Spain's market posted modest growth, with the Chinese-brand share reaching 17.5% and BYD climbing to fifth overall. Hybrids remain the dominant force, yet amid policies continuously converging on EU standards and an accelerating electrification transition, the BEV market still holds significant room to grow. Facing traditional giants such as Volkswagen, Toyota and Kia, Chinese brands must keep building a full powertrain matrix and pushing localized A0/A-segment models — using PHEVs to seize the hybrid transition and BEVs to build momentum — so as to convert the 17.5% share into a long-term base.
