Gasgoo.com (Shanghai Mar 18) – As the related data shows, there were totally 619,415 customer complaint cases raised to Chinese consumers' association in 2014. 26,251 cases were about automobile, which was 3rd on the list after telecommunication and clothing. Among auto cases, 10,230 were about quality and 6,104 & 4,111 were about contract and after sale. It means quality issue is still the most important problem for auto industry, whose proportion is nearly 40% and it is also the key point to improve consumption environment.
According to statistic data, there were totally 140 batches of auto recall in China last year and the volume was nearly 5.07 million, less than 5.3 million in 2013. The top 3 were FAW Volkswagen, Guangqi Honda and Shanghai General Motor and the volumes were 897,800, 582,400 and 514,200, whose proportion was almost 40% in total recall volume. At the same time, the recall volume of self-owned brand auto enterprises increased rapidly last year, reaching 1.26 million and more than 10 self-owned brand auto enterprises were involved. In fact, large scale recall is normal in auto industry and Chinese auto enterprises are open and confident for these cases at present.
Among auto quality issues, power system problem is the most important reason why vehicles are recalled, whose proportion is over 40%. After that, electronics problem is another important reason, whose proportion is 33.4%. This problems occurs in recent years caused electronization level is higher and higher. People might pay more attention to this new topic.
In 2014, there were many large scale recall cases caused by component supplier such as Takada air bag, UAES oil bump flange holder etc. As the percentage of common parts increasing, how to improve the supervision on parts supplier chain and quality control to avoid large scale recall issues above is going to be great challenge for auto enterprises.
