Gasgoo Munich- Xiaomi Auto business unit launched its official international social media accountand global website on August 26, establishing dedicated channels for communicating with overseas audiences for the first time. The move marks a further step in the automaker's international expansion.
Image source: Xiaomi Auto
The English-language website introduces Xiaomi Auto's brand history, major milestones, global research and development network, and vehicle-development capabilities. Models and projects featured on its homepage include the Xiaomi SU7, SU7 Ultra, Xiaomi Skynomad and Vision Gran Turismo supercar concept.
The company's first post on its new international social media account carried the slogan "See you on the road." The website also confirms that Xiaomi Auto will officially enter the European market in 2027.
The launch is consistent with Xiaomi's previously disclosed overseas plans. Xiaomi Group President Lu Weibing said in May that the automaker intended to begin international sales in the third or fourth quarter of 2027. Its strategy calls for entering developed markets before emerging ones and initially focusing on the mid-to-high-end segment before expanding into the mid-range market.
Xiaomi Auto's cumulative deliveries in China had exceeded 700,000 vehicles as of July 30, 2026, including 381,000 units of the first-generation SU7. The company's growing domestic delivery base provides support for its planned overseas expansion, while the new website and social media presence establish its first dedicated international communication channels.
