BMW Group's new strategy to capture Chinese auto market

Germany's BMW Group's three products, a new generation of BMW X5, BMW 3-Convertible and the new BMW 3 double-door sedan debuted in Shanghai, China recently. BMW Group therefore expands its products in the Chinese auto market. As to introduce more attractive products in all segments of the market, BMW Group strong growth further consolidate its leading position in luxury cars market.

Despite negative factors such as adverse exchange rate and the increase in the cost of raw materials, BMW's pre-tax profit still increased 1.2% to 3.012 billion euros in 2006; its revenue growth increased 4.2%, reaching 47.767 billion euros. BMW, Mini and Rolls-Royce brands were delivered to customers 1,373,970 vehicles, growth increased 3.5% year on year. The three brands in their respective segments maintain leading position.

BMW's popularity and international economic base enable it to make the generous brand promotion and publicity activities in the Chinese market.

Customs statistics show that China imported 229,000 vehicles last year, an increase of 41%. 3.0L car or above saw market growth, reaching 32,943 vehicles, an increase of nearly 80%, and the number of imports Germany cars accounted for 53% of total imports, including Mercedes S, BMW series, Mercedes ML, BMW X5, Porsche Cayenne and Volkswagen Touareg.