Dongfeng Nissan’s Venucia brand to enter Myanmar market

Beijing (Gasgoo)- Dongfeng Motor on March 26 disclosed on its WeChat account that Myanmar's VIGERE TRADING had reached a cooperation intention with Dongfeng Nissan's Venucia brand, paving the way for the introduction of the Venucia VX6 model into the Myanmar market.

Photo credit: Dongfeng Motor

In 2023, Chinese passenger cars have seen remarkable growth in overseas markets, particularly in Southeast Asian left-hand drive countries, guided by the "Belt and Road" initiative, making them prime destinations for Chinese automotive brands to expand abroad.

Currently, Myanmar has a relatively low per capita car ownership rate. With policy support, there is significant potential for the local electric vehicle market to experience rapid development. Dongfeng Motor stated that exporting Venucia vehicles to Myanmar will swiftly open up the market, offering local consumers more product choices.

Following market entry, Venucia plans to deepen its export projects by enhancing the competitiveness of the VX6, boosting sales and market performance. Additionally, the company will fully support VIGERE TRADING in rapidly establishing marketing and service capabilities, fostering mutual growth for the Venucia brand and VIGERE TRADING in the Myanmar market, achieving a win-win situation.

According to the plan, Venucia will expedite product introduction, expand channel development, and enhance system support in the future to seize overseas market opportunities and continuously expand its overseas business footprint.