BYD forays into Ethiopian market

Shanghai (Gasgoo)- On December 21, 2024, BYD made its official debut in the Ethiopian market via a brand launch event in Addis Ababa, in collaboration with local distributor MOENCO, a subsidiary of the Inchcape PLC, a London-based company specializing in global distribution & retail services for premium and luxury automotive sectors.

Photo credit: BYD

During the event, BYD introduced five pure electric models, ranging from compact sedans to SUVs, including the BYD SEAGULL and the BYD TANG EV, catering to the diverse mobility needs of Ethiopian consumers. In addition, BYD unveiled its after-sales service center and showroom, offering local customers comprehensive and one-stop services.

Ramy Yao, BYD's Sales Director for Africa, remarked, "Our entry into the Ethiopian market signifies a pivotal step in BYD's expansion in East Africa. Ethiopia's vision for electrification resonates with BYD's objectives. Leveraging MOENCO's extensive sales network and professional after-sales team, we are confident in propelling electric mobility forward in Ethiopia."

Mr. Francis Agbonlahor, General Manager of Inchcape Africa, expressed, "We are excited to inaugurate a new BYD showroom in Ethiopia, marking the beginning of our brand partnership with BYD. The strategic alliance between MOENCO and BYD represents a significant milestone in the advancement of the Ethiopian automotive industry."

To date, BYD has expanded its presence to 13 countries and regions across Africa, promoting the continent's transition to green energy.