BYD announces name of first model under ‘Fangchengbao’ brand

Shanghai (Gasgoo)- On July 4, following the official announcement that BYD's specialized and personalized sub-brand has been officially named "Fangchengbao", the company once again claimed that the brand's first mass-produced model would be named "Bao 5" (Leopard 5).

Derived from an intriguing fusion of the words "Fangcheng" (translated to “Formula”) and “Bao" (translated to “Leopard"), the name signifies the use of professional wisdom and spirit to explore the digital world, aiming to solve the personalized transformation of automobiles and users' lives, said BYD. This combination brings together the standards and rules implied by "Formula" and the wildness and agility symbolized by "Leopard", sparking a distinctive brand character. It represents the inherent strong features of the Fangchengbao brand, and encapsulates BYD's bold thinking and exploration of the future shape of cars and the lifestyle associated with them.

Photo credit: BYD

As to the positioning of Fangchengbao, BYD stated that the brand would create more extreme, unique, and free new species of products through a technical platform that upholds professional standards and focuses on purity. Following the Dynasty series, Ocean series, DENZA, and Yangwang, Fangchengbao has become the fifth brand in BYD's brand matrix, serving as a critical supplement to BYD's diverse brand portfolio.

Photo credit: BYD

Considering the information previously released by BYD, the Bao 5 is positioned as a new energy rugged SUV, focusing on off-road and various other scenarios. The model is expected to be equipped with the DiSus-p intelligent body control system and BYD's new hybrid platform, DMO. Expected features include a dual-motor setup, three differential locks (front, middle, and rear), etc. It would feature a combined range of over 1200 kilometers, a maximum power of 500 kilowatts, and a 0-100 km/h acceleration time in the 4-second range. Additionally, the model offers six different driving modes.

The model's overall performance is said to be benchmarked against the Mercedes-Benz G-class, with an estimated price range of 400,000 yuan to 600,000 yuan, and it is expected to commence deliveries within the year.