ZEEKR announces limited-time price reduction for ZEEKR 001

Shanghai (Gasgoo)- ZEEKR, the premium electric vehicle brand of Geely Auto Group, announced on August 11 a new limited-time pricing and benefits policy for its first production model, the ZEEKR 001, featuring price reductions ranging from 30,000 to 37,000 yuan. This policy will be applicable to customers who place new orders between August 11th, 9:00 and December 31st, 24:00, 2023.

ZEEKR 001; photo credit: GWM

The updated prices for different variants are as follows:

YOU Edition with a 100 kWh battery: the limited-time purchase price begins at 349,000 yuan, offering a substantial reduction of 37,000 yuan from the retail staring price of 386,000 yuan;

ME Edition with a 100 kWh battery: the limited-time purchase price starts at 319,000 yuan, presenting a discount of 30,000 yuan from the retail starting price of 349,000 yuan;

WE Edition with an 86 kWh/100 kWh battery: the limited-time purchase price kicks off at 269,000 yuan, granting a discount of 31,000 yuan from the retail starting price of 300,000 yuan.

Consequently, this time-limited price adjustment will bring the starting price of the ZEEKR 001 down to as low as 269,000 yuan. Additionally, alongside the price reductions, all ZEEKR 001's variants will offer the option to add the Arctic Blue exterior finish free of charge. Furthermore, purchasers of the YOU Edition, ME Edition, and WE Edition with the 140 kWh battery will receive a complimentary package of 7 kW intelligent home charging services. The updated prices are now accessible on the ZEEKR's official website.

The ZEEKR 001 went on sales at the Auto Shanghai 2021 with deliveries beginning in October of the same year. As of today, the model had accumulated a delivery volume of over 100,000 units, with an impressive 71,941 units delivered in 2022 alone.

According to ZEEKR's CEO An Conghui, the brand anticipates a 70,000-unit delivery volume of the ZEEKR 001 this year.