Articles Tagged with "Audi "

Audi to boost spending on cars, plants in bid to catch BMW

Germany's Audi (VOWG_p.DE) will grow spending on new models, plants and technology in coming years as the luxury carmaker steps up efforts to catch larger competitor BMW (BMWG.DE), people familiar with the matter said.

Dec. 19 , 2013
Mercedes tops Audi in Nov. global sales; BMW defends luxury lead

Mercedes-Benz outsold premium rival Audi last month as a new line of compacts lured customers to the Daimler unit. Mercedes delivered 133,441 cars and SUVs in November, an 11 percent increase from a year earlier. That beat Audi's 132,050 sales, which was a 7 percent rise. BMW brand defended its global premium sales lead by boosting monthly volume 3 percent to 149,663 vehicles, the automaker said in a statement today.

Dec. 12 , 2013
Audi in China to strengthen "All Wheel Drive" strategy

Recently, Audi A4L 40 TFSI Quattro version was officially launched on sale at 349,000 yuan. After the integrated marketing strategies "Land of Quattro" entered China in June, FAW-VW Audi deepened the "All Wheel Drive" strategy and it also means that the Ashkenazi vehicle B-market struggles to upgrade again.

Sep. 11 , 2013
Audi Ponders Dilemmas of International Growth

Luxury car maker Audi is trying to perform a very delicate balancing act. While economic pressure is forcing it to expand production to developing markets far from its German home, Audi sales benefit from customers' perception that its heritage results in well-made products. That link in part keeps Audi from moving too much of its total production out of the country.

Jul. 25 , 2013