Shanghai (Gasgoo)- The IAA MOBILITY 2023 kicking off on Sept. 4 served as a momentous occasion as SAIC Motor's MG brand introduced three of its key electric vehicle (EV) models: the MG Cyberster, MG4 Electric XPOWER Performance Edition, and the Marvel R.
Europe, the birthplace of the world's automotive industry and SAIC Motor's largest overseas market, has seen remarkable success for MG in the first seven months of this year, with sales totaling 135,000 units, marking a remarkable 148% year-on-year surge. MG has consistently ranked among the top sellers in the new car sales charts in developed countries such as the UK, Germany, France, Italy, Spain, Sweden, and Ireland. The three EV models unveiled at the Munich exhibition are set to be the heavyweight products for SAIC Motor's European ambitions, both now and in the future.
MG Cyberster; photo credit: SAIC Motor
The MG Cyberster, which the company claims as a "perfect convertible electric roadster", elegantly merges romanticism with avant-garde aesthetics. Set to hit the European market next year, it introduces a unique combination of a soft-top convertible and scissor doors, embodying high-energy romanticism. Crafted with precision by the F1 championship-winning team at DANISI Engineering, its chassis tuning infuses exhilarating driving dynamics. With a 0-100 km/h acceleration time of just 3.2 seconds, it promises a thrilling performance. Supported by the "SAIC Xingyun (literally meaning 'Nebula')" BEV (battery electric vehicle)-dedicated platform and the "Mofang (literally meaning ‘Rubik’s Cube’) Battery," it delivers an outstanding experience in terms of performance, handling, and safety.
MG4 Electric XPOWER; photo credit: SAIC Motor
The MG4 Electric XPOWER is the high-performance version of the MG4 Electric, boasting a 0-100 km/h acceleration time of just 3.8 seconds. The MG4 Electric is built on the "SAIC Xingyun" platform and features a rear-wheel drive setup with a five-link independent rear suspension. Its cumulative sales in Europe surpassed 40,000 units in the first seven months of this year.
MARVEL R; photo credit: SAIC Motor
The Marvel R intelligent electric SUV offers strong power with a 0-100 km/h acceleration time of 4.9 seconds and is equipped with the iSMART intelligent connectivity system, providing rich and practical connectivity features to create a more user-friendly and intelligent driving experience for European customers.
SAIC Motor has already established a full automotive value chain overseas, including innovation R&D centers, production bases, marketing centers, supply chain centers, and financial companies. Its products and services have reached over 90 countries and regions worldwide. In 2022, SAIC Motor became the first Chinese automaker to achieve "over one million annual sales overseas." This year, SAIC Motor's overseas sales are expected to reach 1.2 million units, with Europe set to become its first overseas regional market that surpassed annual sales of 200,000 units.
