Although influenced by luxury vehicle downturn environment, growth of Jaguar- Land Rover is still up to 18% in the first 7 months this year over the same period of last year. Particularly Jaguar XJ and XF small displacement cars increased 98%. Tasting sweetness of small displacement, Bo Gao, president of Jaguar- Land Rover, told reporter of
Since Range Rover Aurora and Freelander 2 have good sales in China, Jaguar- Land Rover has its journey as small displacement luxury car. Jaguar has Jaguar XF and Jaguar XJ with 3.0L or 2.0L engines. It infuses vitality into the brand. It sold 9,316 at the first 7 months, increased 98% over the same period of last year. XF and XJ contribution is undeniable.
Land Rover Range Rover Aurora equips with lower 3.0L TDV6 diesel engine which is instead of 4.4L TDV8 one, and adopts smaller displacement model. With a lighter body, Range Rover Aurora reduces 420 kg, and lower carbon emission, but it has the same performance as it did before.
During interview, Bo Gao is confident with the future of Jaguar- Land Rover. “Frankly speaking, Jaguar- Land Rover achievement is partly because we enter Chinese market late. But we find that luxury auto demand annually now is around 1.2- 1.3 million, and the figure will increase to 3 million at 2020. We are very confident to have a sustainable development in China.”
At present, south China is the main market for Jaguar- Land Rover. As it known, Jaguar- Land Rover has 177 certified dealers, and 124 of them are operating already, include 30 dealers in south China. Guangzhou has license plate limitation policy which benefits small displacement auto. “The best way is to cooperate with local luxury auto dealer closely,” Bo Gao comments that “used car market in China is very potential, and we work with local dealers, and promote our small displacement engine model car simultaneously.” As reporter understood, Bo Gao is very busy for dealer network building recently. He arrives and departs Guangzhou and Dongguan at the same day, because of two new 4S shop open for business, and he will leave after interview for 30th 4S shop ceremony at Shenzhen.
