"The Group will revive the Jeep brand in China. Chrysler will introduce a series of new Jeep Cherokee and Jeep Commander and by the first quarter of 2008, Chrysler will launch Jeep Compass, Jeep Wrangler in the Chinese market. By then, Jeep brand products will cover different segments of SUV market." This new strategy to revive the Jeep brand was disclosed recently by Chrysler (China) Sale Company President and CEO Simon Elliott.
Chrysler will focus on expanding the number of dealerships in China this year. Simon Elliott said: "the Group will increase the number of dealerships of Chrysler and Jeep from 70 to 120 by the end of this year."
