Shanghai (Gasgoo)- The IAA MOBILITY 2025 is taking place in Munich, Germany, from September 9 to 14, 2025. Desay SV takes the stage with a broad portfolio of new products and solutions, aiming to showcase the depth of China's innovation ecosystem to an international audience, according to a post via Desay SV's WeChat account on September 9.
Photo credit: Desay SV
With the theme of "Smarter Mobility For All", Desay SV unveils its fifth-generation G10PH intelligent cockpit platform, the iBCM2.0 body domain controller, the 48.2-inch remote display, dual 15.6-inch mini LED local-dimming screens, the 3D augmented reality head-up display (AR-HUD), and the full-stack assisted driving suite. Collectively, these offerings underline the company's strategy of using continuous iteration to sharpen its competitiveness and define next-generation mobility through intelligence.
Photo credit: Desay SV
At the Munich show, Desay SV also demonstrates the localization of its full-stack assisted driving system in Germany. The company swiftly completes regulatory and data compliance preparations, enabling real-world performance across complex scenarios such as seamless freeway-to-city transitions, consecutive merging maneuvers, and unprotected turns. The solution is adapted to recognize German traffic signs, integrates smart speed-limit functions in line with local rules, and fine-tunes its yielding strategies to local road etiquette. These adjustments earns positive feedback from customers for both safety and driving smoothness.
Photo credit: Desay SV
For Desay SV, the IAA MOBILITY event is not only a platform to display innovation, but also a demonstration of its growing localization capabilities in Europe after years of building a regional presence.
Desay SV has accelerated its global expansion in recent years, entering Europe, Japan, and Southeast Asia while building ecosystems with local partners to boost product innovation and service efficiency. In Europe, it has adopted the slogan "In Europe, with Europe, for All", underscoring its approach of adapting R&D and services to local needs rather than exporting Chinese models wholesale. This strategy, the company says, enables rapid transfer of Chinese know-how into different markets under a philosophy of openness, agility, and full-stack capability.
Looking ahead, Desay SV will maintain a customer-first approach and continue to drive innovation through technology, aiming to integrate more deeply into the global automotive supply chain, according to the company. By delivering competitive products and services worldwide, the company hopes to contribute Chinese solutions to the industry's ongoing transformation.
Photo credit: Desay SV
