GAC enters Pakistan with EV lineup, long-term localization strategy

Monika From Gasgoo

Gasgoo Munich- On May 20, GAC Group and Lucky Motor Corporation ("LMC") jointly held a brand and product launch event in Karachi, Pakistan, under the theme "Quietly Ahead," officially marking GAC's entry into the Pakistani market.

Image source: GAC Group

The launch event introduced four key vehicle models while also unveiling GAC's long-term "Pakistan Action" strategy, signaling the company's intention to establish a deeper localized presence in the country.

GAC said it aims to build a sustainable local brand identity tailored to Pakistani consumers, while strengthening industrial cooperation between China and Pakistan's automotive sectors.

During the keynote address, Wei Haigang, GAC INTERNATIONAL's general manager, said the company is pursuing a long-term development approach centered on a "In Pakistan, For Pakistan" localization strategy.

The executive outlined GAC's broader globalization roadmap and its cooperation framework with LMC, emphasizing plans to strengthen product development, dealership expansion, aftersales services, and mobility ecosystem integration in the Pakistani market.

GAC also revealed that it intends to introduce multiple new-energy vehicle models tailored for right-hand-drive markets, including Pakistan, over the next five years.

Image source: GAC Group

According to GAC, the company has established mature right-hand-drive vehicle development and manufacturing capabilities across sedan, SUV, and MPV segments.

For its Pakistan debut, the automaker introduced four core models: the HYPTEC HT, AION V, AION UT, and AION ES.

The four-model lineup is designed to address multiple consumer segments, ranging from premium flagship vehicles and family-oriented mobility solutions to youth-focused urban transportation and practical electric sedans.

GAC said the diversified portfolio is intended to better match the varying mobility demands of Pakistani consumers as the local market gradually embraces electrification.

The company is also accelerating its retail network expansion in Pakistan.

GAC has already established several brand showrooms across Karachi, Lahore, and Islamabad. Working alongside LMC, the automaker plans to open additional dealerships and service outlets to broaden market reach and improve customer accessibility nationwide.

On the aftersales side, GAC said it will implement its GSSW international service standards system across the entire ownership cycle, emphasizing customer-first operations and standardized service quality.

The company also plans to collaborate with local partners on broader mobility ecosystem initiatives, including energy replenishment infrastructure and mobility-related services, as part of its long-term strategy in Pakistan.

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