Nissan announces that Oct sales in China increases 128% over last year. Honda announces that sales of Oct in China increase 211.6% as well. Toyota, meanwhile, announces 80.6% increase in Oct.
However, as long as having some knowledge of Japanese car in China situation, people will hear about the event bursts between the two countries. Japanese car sales declined dramatically in Sept of 2012. While causes other brands sales increase. Japanese car revenge increase in Sept and Oct seem like compensatory growth.
Compared with other European or Korean brands, what is the real situation of Japanese auto market performance? If we assume boldly that delete 2012 from Japanese auto history, we will find its market performance is still slow that industry average.
According to China Passenger Car Association 2011 and 2013 statistics, the fastest growth auto companies are Changan Ford and FAW-Volkswagen, which have increased 69.27% and 48.71%, the next are Beijing Hyundai, DPCA, Shanghai Volkswagen, Geely Auto and Shanghai GM, and then are Japanese brands. Dongfeng Honda sales of the first 10 months increases 22.44%, GAC Honda increases 15.88%, GAC Toyota increases 9.35%, Dongfeng Nissan 8.68%, FAW Toyota only 2.07%. But the worst Chery, sales decrease 30.42% in 2 years.
Therefore, even if we delete 2012 statistics, Toyota Jan to Oct total sales in China grow less than 10% over last year. Dongfeng Nissan is quite similar. But Honda is a little better, which is close to 20% increase.
If put 2013 and 2011 years Sept and Oct sales together, it is easy to find that Toyota sales of Sept and Oct are less than before. FAW Toyota decreases 5.15%, GAC Toyota decreases 11.27%. Honda seems like walk out of the event. Sept and Oct sales of Dongfeng Honda and GAC Honda have increased 55.61% and 27.78%. Dongfeng Nissan earns 21.9% growth than before.
2013 Auto industry average growth from Jan to Oct is 1.22 times than 2011. Compared with the industry average growth, we will find that Dongfeng Honda just reaches average growth. But GAC Honda, GAC Toyota, Dongfeng Nissan and FAW Toyota are behind industry average.
From sales rank perspective, Dongfeng Nissan, which sale of the first 8 months exceeded Beijing Hyundai 80 thousand, is influenced by sales of last 4 months, and pass the Chinese market sales rank 4 to Beijing Hyundai. Dongfeng Nissan is not possible to take back top 4 from Beijing Hyundai. The distance between them is more than 120 thousand volume. FAW Toyota, which is ranked top 7 for couple of years, now is ranked 11, which has 90 thousand sales from top 7 Great Wall.
