“Sales of Japanese auto will not recover in a short time.” Yang DONG, secretary-general of China Association of Automobile Manufacturers told media in Sept 2012. The situation has not changed much after one year.
According to statistics of Gasgoo.com, sales of Japanese accumulated from January to August are 1.69 million, which has decline 10% over the figure of last year. It is expected that sales of Japanese car in the first three quarters this year shall still decline, and distance 340 thousand sales from last three quarters.
After one year political issues between the two countries, but Japanese car has not get rid of the struggling situation.
At present, Japanese auto is trying to work out the situation, and bet the stacks on new modules introduction, marketing verity, localization etc. It aims to take back lost market share. However, with the market competition getting stiff, Japanese car is facing a more complicated situation ever. Opponents occupy the forwarding path of Japanese car, there are not only European and American cars, but also domestic made brands grows bigger. Therefore, although Japanese car emotes for all there are worth to walk out of the mire, it is still uncertain about the future of Japanese car in Chinese market.
Political issues happened between Japan and China drivers Japanese car deep down after Japan earthquake. Japanese passenger car sales in China have dropped 41%. And the drop tendency is unstoppable for the next months, although companies had made different measures to against the decline. According to China Association of Automobile Manufacturers figures that with the fast drop of Japanese car sales, it market share has dropped as well to the lowest level to 7.6%. But the figure was 16.4% in 2012.
Sales of Japanese car in the first 7 months in Chinese market has a bad start, but better after. Its market share has reached low point of 11.9%, but risen in the next 5 months. In July, market share even has reached to 17.6%.
However, the tendency has not kept longer. 4 Japanese auto companies sales has declined in August, only Nissan has 1% increase. Toyota, Honda and Mazda have declined 4.2%, 2.5% and 22.6% respectively in August. However, it is a disaster compared with the fast growth of Chinese auto market. According to China Association of Automobile Manufacturers statistics, it totally produces 1.68 million vehicles in China, and increases 11.7%. sales has reached 1.64 million, and increases 10.28%.
HIS Automotive and Namrita Chow said during interview that Japanese brands will take 14% market share in 2015. And figure will around 13.2% in 2013. However, at present, it still has a long way to go for Japanese car.
