Shanghai November 24 (Gasgoo.com) Jaguar Land Rover (JLR), which plans to invest 100 million pounds ($158 million) to increase its presence in the Chinese market, 007auto.com reported Wednesday.
JLR, owned by India's Tata Motors, reportedly will have the majority of that founds invested into a new facility, which includes employment of 5,000 staff, achieving an annual production capacity of 50,000 vehicles and a total production of 150,000 vehicles in three years.
China's huge consumption potential and relatively low production cost is the main reason for the British premium brand's pursuit of local production.Now JLR China is acting actively in internal adjustments and will expand its dealer network next year.
In an effort to support the Indian automaker's capacity expansion in the country, JLR China has started allocation of institutional settings, sales and service, and has also set up a sales company in June this year, according to sources.
Given its limited brand awareness in the world's biggest auto market, JLR needs to be correctly positioned to compete better with rivals in China's luxury car market, industry analysts said.
