Market & Industry
Golden TriangleAvoids Infighting, Dongfeng Renault Prefer Cooperation

16 Dec, Xindong HU stayed at gate of Donghu Hotel International Conference Center early. He welcomed senior managers of Dongfeng and Renault, and introduced them to contract signing lounge. The “marriage” between Dongfeng and Renault finally come.

Dec. 19 , 2013
The Joint Venture of Great Wall Automobile Starts to Export Cars to Italia

The Litex factory built by Great Wall Automobile and Bulgaria Litex holds a ceremony to start to export 75 cars to Italia for the first time. In accordance to the news that day, this is also the first time for Litex to export to west Europe.

Dec. 19 , 2013
Honda Plans to Release 4 models Specially for Chinese Market

Recently, Honda had showed 2 hybrid system in one of its technical meetings, which will be localized within 3 years. These technologies are just plan for several years. The point of Honda strategy is to localize the hybrid power. So these 2 hybrid systems showed in the meeting both will be localized in 3 years.

Dec. 18 , 2013
Dongfeng Renault Finally Settle Joint Venture Approve

After 10 years waiting, Dongfeng Renault negotiation finally settled. Dongfeng Renault joint venture project signed contract in Wuhan. Ping XU, chairman of Dongfeng Group, Fushou ZHU, president of Dongfeng, Renault CEO Carlos Ghosn and some other seniormanagement of Renault have present. Both of the companies present big heads to show important of the meeting.

Dec. 17 , 2013
Binbo CHEN Gets Rid of CR-V Dependency: Honda Modularization Following Volkswagen

Honda initials various products advertisement bombing strategy like Volkswagen did in China. According to Honda publishing plan in June, the company will introduce as many as 12 new cars. It is also an allocation test for Honda.

Dec. 17 , 2013
How car marketers harness the viral power of BuzzFeed to reach millennials

Some automakers are feeding the viral content cravings of millennials to deepen their brand appeal. Volkswagen, Ford, Toyota, Mini and others are diversifying their ad strategies by deploying quirky posts on BuzzFeed, a millennial-dominated social news site known for its "Top (insert number)" lists in every topic imagina

Dec. 16 , 2013