Pang Da Automobile Trade Group Co., Ltd., the largest auto dealer group, has found “Subaru Automobile (China) Co., Ltd.”(Hereinafter referred to as SOC) with Fuji Heavy Industries Ltd. The company has put into operation already.
SOC, as a Subaru sales company, will take over all stores of Subaru in China from Oct. 1 after the 1st board of directors meeting between Pang Da Group and Fuji Heavy Industries. SOC will be responsible for Subaru importing, marketing, sales and after sales service in China.
With the new joint venture SOC stepping into operation, Pang Da Group comes from a dealer to stockholder of sales company. Experienced Pang Da Group has various local distribution channels, service experience and sales network in China. It has benefited Subaru to unify its sales and marketing activities.
Pang Da has contributed to Subaru at the beginning. As early as 2004 when Subaru entered Chinese market for the first time, Pang Da joined its dealer network already. Pang Da has invested a lot into Subaru advertising and sales. Zhongji Subaru of Pang Da Group has built 119 standard 4S shops in 20 cities of north China, northeast China, northwest China and southwest China, and Mongolia. It has found a sales service network around big cities and radiates periphery market. Zhongji Subaru has sold 140,000 Subaru totally, which takes 60% of the entire Subaru sales after it entered Chinese market, and sales average annual growth is more than 120%.
SOC will adopt new system after joint stock. Qinghua Pang, president and general manager of Pang Da Group, will take chairman position. Iida Masami, executive staff of Fuji Heavy Industries, will take general manager position. The company has 3 vice general managers, and one of them is Jinyong Li, executive director & vice general manager of Pang Da Group. Registered capital is found by both sides, which Fuji takes 60% and Pang Da takes the rest. Meanwhile, employment has increased from original 80 to 200 people.
