AITO: Seres Leads Five Key Areas, Huawei Consumer Business Group Provides Empowerment

Gasgoo Munich-AITO issued a statement clarifying its cooperation model under Harmony lntelligent Mobility Alliance. The statement describes AITO as a product of joint design and development by Huawei and Seres—bringing together teams and industrial partners in a significant milestone for cross-industry integration. The brand expressed gratitude to consumers for their trust, reinforcing the companies' long-standing narrative on the origins of their partnership.

Image source: AITO

The statement confirms that AITO remains a core member of the Harmony lntelligent Mobility Alliance ecosystem. Moving forward, the brand will explore a new cooperation model within this framework. Seres will take the lead in five key areas—product definition, design, brand marketing, retail channels, and the service system—while Huawei Consumer Business Group will provide support and empowerment. The clarification delineates responsibilities across these stages while reaffirming that AITO stays within the Harmony lntelligent Mobility Alliance partnership.

Addressing consumer concerns, the statement emphasizes that existing user benefits and after-sales services will remain unaffected. This guarantees that current rights and services are protected throughout the transition. However, the statement did not reveal a specific timeline or operational details for the new model, nor did it address any capital or equity arrangements.

Looking ahead, Seres and Huawei pledged to continue their collaboration, with the AITO brand operating exclusively to deliver premium smart EVs and an enhanced ownership experience. Public statements suggest the partnership will endure, with AITO remaining focused on high-end intelligent electric vehicles and customer service.

The clarification addresses external scrutiny regarding AITO's role within Harmony lntelligent Mobility Alliance, the division of labor, and customer rights. Based on available information, AITO retains its status as a core member, with Seres leading product definition, design, marketing, retail, and service, supported by Huawei Consumer Business Group. How this partnership unfolds in practice—and how the various stages integrate—remains to be seen. For consumers, the assurance that their rights and services are secure should help stabilize market expectations.