Gasgoo.com (Shanghai March 31) - Audi will be bringing its new A6L to late
April's Auto Shanghai 2011, auto.ifeng.com reported today. The A6L, the product
of joint research between FAW Group and Audi's parents Volkswagen, follows the
German's marquee's new A3 and A6.
China, being Audi's largest market, has taken kindly to the previous A6L,
with its sales figures well ahead of other competitors. The A6L has been
reaching monthly sales of 6,000 units. Meanwhile, its global sales exceeded
110,000 last year, constituting nearly half of Audi's total global sales of
225,588 cars. However, with the new electric powered 5 Series having been
unveiled last year, Audi's Chinese distributor FAW-VW is starting to feel pressured,
as it takes a more and more passive position.
The new A6L is banking on an exterior and
interior that looks much closer to the A8 than ever before in order to draw
customers away from its Munich-based rival. Its appearance at Auto Shanghai
2011 will be the first official opportunity for domestic journalists and
enthusiasts alike to see the car.
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