Gasgoo Munich-Freelander is set to make its global debut in Shanghai on March 31, 2026, unveiling the Concept 97. A joint venture between Chery and Jaguar Land Rover, the brand positions itself as a luxury technology player in the new-energy sector, with its sights set on global markets.
Under the brand's roadmap, Freelander aims to roll out six models within five years. The first production model is slated to launch in China in the second half of 2026, with overseas markets following shortly after. On the retail front, the company plans to establish a network of 100 stores across 60 cities in China by 2026.
At the event, the brand showcased a newly developed technical platform capable of supporting three powertrain types: pure electric, extended-range, and plug-in hybrid. With a wheelbase ranging from 2,850 mm to 3,250 mm, the architecture can accommodate vehicles from mid-size to full-size SUVs. The electronic and electrical architecture utilizes a fusion of central supercomputing and domain controllers.
On the technology front, Freelander has partnered with Huawei's Qiankun unit, CATL, and Qualcomm. The debut model will feature Huawei's Qiankun ADS V4.1 autonomous driving system, paired with an 896-line lidar. Inside the cabin, the vehicle will run on a Qualcomm Snapdragon 8397 automotive-grade chip. For power, it will employ the Xiaoyao range-extending battery—co-developed with CATL—supporting an 800V high-voltage architecture.
Production will take place at the Chery Jaguar Land Rover facility in Changshu, where 3 billion yuan has already been invested to upgrade new-energy manufacturing lines. The brand's operational footprint includes a global headquarters in Shanghai, a design center in Gaydon, UK, a Shanghai design center, a research institute in Suzhou, and the Changshu manufacturing base.
Freelander traces its roots back to a Land Rover model first introduced in 1997. This revival sees it returning not as a single model, but as an independent brand looking to expand its lineup.
