Gasgoo Munich- On August 2, Yang Xueliang, senior vice president of Zhejiang Geely Holding Group, announced on Weibo that Geely Auto Group has officially established a sales headquarters. The move aims to strengthen coordination of marketing resources across its brands. "This is the concrete implementation of the 'One Geely' strategy within the marketing system," Yang said.
Image source: Screenshot of Yang Xueliang's Weibo post
According to Yang, the newly formed sales headquarters will oversee six first-tier group organizations, including sales companies for China Star, Galaxy, Lynk & Co, and ZEEKR.
On the personnel front, Lin Jie, Geely Auto Group's senior vice president of marketing, has been named general manager of the sales headquarters. He will also serve as general manager of ZEEKR's sales unit. Fan Junyi was appointed deputy general manager, concurrently leading Lynk & Co's sales division while overseeing Galaxy. Wang Bo becomes general manager of China Star sales, and Guan Jiuyang takes the role of deputy general manager for Galaxy sales.
Yang noted that the reshuffle preserves each brand's ability to stay close to the market and make quick decisions, while also facilitating resource sharing. The goal is to boost overall efficiency across Geely's multi-brand architecture and improve the user experience.
Industry observers say the move ends the previous fragmentation where brand sales units operated independently. It effectively creates "one network selling all Geely cars," integrating sales channels, customer data, and marketing resources at the group level.
The adjustment marks a continuation of Geely's deep integration efforts since 2025. Last year, the company completed a series of moves—including merging Galaxy with Geometry, strategically realigning ZEEKR and Lynk & Co, and folding ZEEKR into the Geely listing entity—solidifying the "One Geely" strategic direction.
In January 2026, Geely Holding further unveiled its "One Geely, Comprehensive Leadership" strategy for 2030. The initiative aims to strengthen top-level group operations and global governance, while building a platform for strategic alignment and resource integration.
