Gasgoo Munich- On February 5, Leapmotor Chief Operating Officer Xu Jun outlined the company's core objective for its 2026 marketing and service system in an internal memo: achieving 1.05 million sales.
Image source: Leapmotor COO Xu Jun
To hit this specific target, Leapmotor is focusing on three strategic fronts:
First is healthy, efficiency-driven operations. Xu likened the optimization of the company's pace to "switching a light to eye-protection mode," emphasizing the need to "shed inventory weight and fatten profit margins." This underscores a sharp focus on precise production and sales alignment, cost control, and profitability—aiming to lay a solid financial and managerial foundation for sustainable expansion.
Second is a long-term commitment to reputation and innovation. The memo compared "user reputation" to pickles—"the longer they sit, the better they taste"—highlighting a dedication to service quality and integrity. Meanwhile, the company positions itself as an "anchor in the storm," aiming to build certainty through continuous tech and product innovation, shifting from reacting to competition to defining the track itself.
Finally, reinforcing organizational support under a "family" culture. Xu's instructions to the team—"take leave when tired, speak up when wronged"—essentially treat employee morale and sense of belonging as the bedrock for achieving goals. This aims to forge a stable core capable of both high-pressure offensives and enduring campaigns.
The letter concludes with the mantra: "Leapmotor isn't rushing down the road; it's building the road." Rather than chasing short-term trends, the company is dedicated to forging its own technological path, operational system, and brand moat.
