On April 20, year 2014, CHEN Guozhang is watchingunder the stage of Renault at Beijing International Auto Exhibition stage. CHEN Wei, on the other hand, is speaking about the deep cooperation between Dongfeng- Renault and Renault (China) at the stage. It is the first time for CHEN Wei attending the exhibition with doubled- identify, and watch for Renault stage.
Renault (China) has announced that CHEN Guozhang, Executive President of Renault (China) has left the company officially before the auto exhibition. CHEN Wei, who is the director of Dongfeng- Renault sales department will take over Renault (China) sales and market directors.
It is Renault development strategy changing behind the senior management adjustment. According to development clue of Renault, the company will build its “one brand image, one sales network” in China in the future. Renault (China) will deeply cooperate with Dongfeng- Renault with products, channel, brand and marketing. It is anactive change for Renault. But is it the so called “The Harvest Season” for Dongfeng- Renault as well?
As for CHEN Wei, it is top priority to develop Dongfeng- Renault based on CHEN Guozhang achievement. “I have met CHEN Guozhang in North America 10 years ago. Our friendship has last for more than 10 years. CHEN Guozhang has paid a lot of effort from 800 Renault annual sales to 30 thousands.” CHEN Wei so describes his relationship with CHEN Guozhang during interview with reporter of
The “800 sales” said by CHEN Wei is mentioned about Renault sales in China before CHEN Guozhang takes over executive president of Renault Great China in year 2008. In year 2009, CHEN Guozhang reorganizes sales network and introduces SUV mode KOLEOS after he assumes office, which stimulates Renault sales in China rapid.
According to relative statistics, Renault sales in China have reached more than 30 thousands. And its 4S Shops have enlarged more than 100, which 100% covers first tier market. Meanwhile, with 9 years love affair between Dongfeng and Renault, finally both company found their joint venture.
According to plan published by Dongfeng and Renault, Dongfeng- Renault will invest about 7.76 billion CNY with annual capacity of 150 thousands. It will put into operation in year 2014, includes Koleos, Latitude, Scenic and Fluence. All of them shall include into China made procedure of Dongfeng- Renault joint venture system.
