Gasgoo.com (Shanghai Dec 31) – “Sparing no effort in building SAIC aworld famous automaker to lead the future automobile life” is the recently released vision of the group, under which a sound strategic plan of brand building for the thirteenth five-year period has been formulated.The plan consists of goals, value system, methods for brand building and path of publicity.
One part of the strategy is to shoulder social responsibility to upgrade brand value by cooperating with Shanghai International Port Group Football Club. On December 28, the two parties held a strategic cooperationpress conference announcing SAIC Roewe and SAIC MG officially building strategic partnership with the Football Club on brand publicity, marketing activity and services and promotion.
This year, SAIC has been evaluated for the 11th time as one of the Fortune 50 companies, ranking 60th among others. As a Chinese leading enterprise, the automaker exploits overseas markets especially Southeast Asiaregion with Thailand in the center. In order to enter the Middle East market in all aspects, the company sets up SAIC Middle East Companywhile successfully presenting its products in 2015 Dubai International Motor Show. To be specific, there are a total of nine independent brand models exhibited in the show, which include MG GS, G10 of SAIC Maxus, EV80 pure EV passenger vehicle
Brand building is a long-term work of which effect will not happen overnight. SAIC will continue to promote innovation-driven future development strategies, exploring sustainable development.
