Gasgoo Munich- On April 12, at the Smart EV Development High-Level Forum (2026) — AI+Auto Forum, She Shidong, Deputy General Manager of Intelligent Products at Great Wall Motor, stated that current cockpit interfaces are highly homogenized. An analysis of over 200 interfaces using large models revealed a similarity exceeding 95%, leaving the industry stuck in an innovation rut. As large models are applied more deeply, interaction is shifting from traditional Human-Machine Interaction (HMI) to a new "Human-AI-Agent" tri-party service paradigm.
He noted that agents serve as intermediaries, allowing users to express intent through natural dialogue (such as "I'm cold") rather than rigid commands. These agents must understand vehicle configurations, recognize occupant identity, and retain memory to provide proactive, round-the-clock service. Data from nearly 10 million Great Wall users shows that current human-vehicle interaction remains infrequent (4 to 5 times per hour), but agents will integrate vehicle controls, ecosystems, and general chat services to drive an "app-free" streaming experience.
He revealed that Great Wall has already applied this "Human-AI-Agent" interaction experience to 11 models, with the first V9X model launching pre-sales next week. The industry's first model to feature a native AI cockpit-driving agent is available for real-world experience this year. Looking ahead, Great Wall will roll out platforms like VIS and Guiyuan A/Q to continuously evolve agent capabilities, moving from "mutual understanding" to delivering a better lifestyle.
