Recently, it is said the sales companies of Chery Jaguar Land Rover and Jaguar Land Rover will be unified and the management of Chery Jaguar Land Rover will demoted for half level. By this spoken, Jaguar Land Rover has mastered the discourse power by the channels of imported automobiles after the unification. In 2012, Chinese market had become the largest single market of Jaguar Land Rover. The rate of increase of Chinese market is much more than global market. The network of distributors is being enlarged in China and the number is more than 200. There are 4 regions of Chinese market whose offices are in Beijing, Shanghai, Guangzhou & Chengdu.
But Chery hasn't got progress in channels. Before the joint venture, the network of distributors was the priority. Mr. Yi, the Chairman & general manager, said " The distributors of Chery Jaguar Land Rover will be chose from the network of Chery automobile ". But it is not that successful for Chery distributors to join sales network of Jaguar Land Rover and there hasn't been successful cases until now.
