morningwhistle.21cbh.com - Toyota Motor Corp. Chairman Fujio Cho will fly to China on September 22 in an effort to ease the impact of rising tensions between Japan and China on Japanese automakers, reported China News Service, citing Japanese news agency Kyodo news service.
Cho and other Japanese auto executives will hold talks with government officials and visit several Chinese cities in order to restore bilateral trust, according to China News Service, a Beijing-based official news agency.
"The Toyota chairman and the delegation of Japanese company executives he will lead want to express goodwill for the Chinese government and Chinese consumers, but it is unknown whether Chinese consumers will accept it," said the Chinese news agency.
Strong anti-Japanese sentiment in China, first stoked by Japanese activists' landing on the island last month, has affected marketing and sales of Japanese-brand cars in the country.
Nissan Motor Co. COO Toshiyuki Shiga told the press last week at an industry forum in China that his company had to cut back on marketing events after anti-Japan demonstrations started last month.
