Toyota Motor Corp. plans to produce more vehicles while keeping capital investments little changed as Volkswagen AG attempts to supplant it as the world's largest carmaker by 2018.
"We are challenging ourselves to produce more even as we restrain capital spending," President Akio Toyoda said today at the North American International Auto Show in Detroit.
The carmaker plans to keep annual capital spending at about 700 billion yen ($8.46 billion) for at least the next five years, Executive Vice President Atsushi Niimi said Dec. 24. With more efficient processes, the Toyota City, Japan-based carmaker seeks to achieve the same productivity as when it spent more than twice that three years ago, he said.
"There have been companies that have gone belly-up for carrying excess capacity, but no company has gone bankrupt for not being able to produce," Niimi said. "We now realize humbly that we shouldn't make cars until we're absolutely certain they will sell."
Toyota is scaling back spending on expanding capacity after the financial crisis caused its first loss in almost six decades and problems tied to unintended acceleration prompted a year of record recalls. The company plans to invest 3.5 percent of revenue in new plant facilities this year ending in March, compared with 5.6 percent in the year ended March 2008."Admonished"
"This is a graph showing the growth of our production over the last 20 years or so," Niimi said, holding up a tattered and torn sheet of paper folded many times at a press briefing in Nagoya, Japan, last month. "From around 2003, the angle of the curve changed dramatically. We've been admonished to never let this happen again."
Instead, the company will continue to implement ever leaner manufacturing methods, such as paint lines that are 25 percent shorter and engine production that is no costlier when output is half of earlier levels, Niimi said.
Toyota said Dec. 21 it plans to increase global production 1 percent to 7.7 million units in 2011.
By limiting expansion, Toyota's improved factory operating levels and lower depreciation costs will lead to higher earnings, said Edwin Merner, president of Tokyo-based Atlantis Investment Research Corp.
"Toyota is a very well-managed company," he said. "You should see a very good improvement in profit margins."
Volkswagen Spending
Volkswagen plans to spend 41.3 billion euros ($53.5 billion) in new property, plant and equipment in the next five years, $10 billion more than its Japanese rival. Wolfsburg, Germany-based Volkswagen's capital spending will equal about 6 percent of sales during the period, according to the company.
"We want to make Volkswagen the world's most future-proof automotive group," Chief Executive Officer Martin Winterkorn said in November.
Volkswagen has a goal of surpassing Toyota in sales and profitability by 2018.
"Whether a certain company has the No. 1 volume position is not for us to decide," Toyoda, the company's president, said today. "It's up to the customer."
Toyota views Volkswagen as the most competitive carmaker in terms of engine-facility depreciation, Niimi said. The German carmaker spends 30 percent less because it uses facilities for a longer time, he said.
Research Spending
Toyoda isn't restraining spending on research and development, allocating 760 billion yen toward new models and technology for the fiscal year ending in March, Toyoda said.
While Toyota's sales will recover in the U.S., the company will and should focus its expansion in emerging markets, Merner said.
Toyota will start building Corolla compacts at a new plant in Changchun, China, in the first half of 2012. The factory will build 100,000 Corollas a year.
In September, Toyota said it is spending $600 million on a third plant in Brazil. Production of 70,000 units a year of a new compact model will begin there in the second half of 2012.
The company also is investing $1.3 billion on a new plant in the U.S. to increase production of Corolla compacts. Toyota will begin installing assembly equipment at the facility in Blue Springs, Mississippi, with a goal of starting output by late 2011, the company said in June.
The Mississippi plant eventually may be used to produce the Prius, Toyoda said today, without elaborating.
