Toyota Motor continues on the journey to repair its reputation with a campaign using the theme “Ideas for good,” which will seek suggestions from consumers.
The campaign, to be introduced on Monday, invites consumers to come up with new ways to use five existing Toyota Motor technologies, like the advanced parking guidance system that is available on the Toyota Prius; a lifelike human model, nicknamed Thums, that the company’s engineers employ in crash tests; and a solar-powered ventilation system, also from the Prius.
The intent, in other words, is to come up with ideas to use automotive technologies outside the realm of cars and trucks.
Toyota Motor is pledging that it will try to bring to fruition the five best ideas submitted by consumers, as judged by an independent panel.
