American Honda Sales Climb 13.8 Percent on Strength of All-New Accord, Light Trucks
Honda CR-V, Odyssey, Fit; Acura MDX and RDX set new September records
American Honda Motor Co., Inc., posted record September sales of 127,200 Honda and Acura vehicles, up 13.8 percent on a daily-selling-rate basis*, the company announced today. American Honda year-to-date sales totaled 1,193,520, up 2.8 percent on a daily-selling-rate basis*.
Honda Division posted record September sales of 112,831, up 17.5 percent compared to last year. September records for individual models included the CR-V with sales of 19,769, up 68.7 percent for the month; the Odyssey with sales of 16,464, up 24.2 percent for the month; and Fit sales of 4,565, up 139.1 percent for the month. Accord sales increased 31.2 percent to 35,031. Honda Division total truck sales of 48,120, up 15.3 percent, set a new September record.
"The mid-September launch of the all-new Accord helped increase sales momentum for both the model and the Honda brand," said Dick Colliver, executive vice president of American Honda. "The diverse lineup of Honda cars and light trucks has become the strongest and most competitive in the company's history."
Acura Division posted sales of 14,369 with new September records set for the MDX and RDX sport utility vehicles. Sales of the MDX increased 34.1 percent to 5,162; RDX sales increased 19.1 percent to 1,951. Overall, Acura light-truck sales increased by 29.6 percent to 7,113. September sales of the TL luxury performance sedan totaled 4,324; the TSX sports sedan totaled 2,574.
*The daily selling rate (DSR) is calculated with 25 days for September 2007, versus 26 days for September 2006. Year-to-date, the DSR is calculated with 230 days for 2007 and 2006. All percentages reflect DSR.
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American Honda Vehicle Sales For September 2007
Month-to-Date Year-to-Date
September September DSR** September September DSR**
2007 2006 % Chg. 2007 2006 % Chg.
American Honda
Total 127,200 116,226 13.8% 1,193,520 1,160,510 2.8%
Total Car Sales 71,967 67,112 11.5% 677,779 665,012 1.9%
Total Truck
Sales 55,233 49,114 17.0% 515,741 495,498 4.1%
Honda Total
Car Sales 64,711 56,495 19.1% 601,484 556,366 8.1%
Honda Total
Truck Sales 48,120 43,408 15.3% 455,310 455,054 0.1%
Acura Total
Car Sales 7,256 10,617 -28.9% 76,295 108,646 -29.8%
Acura Total
Truck Sales 7,113 5,706 29.6% 60,431 40,444 49.4%
Domestic Car
Sales* 58,015 53,204 13.4% 552,810 529,616 4.4%
Honda Division 53,691 47,870 16.6% 507,738 475,342 6.8%
Acura Division 4,324 5,334 -15.7% 45,072 54,274 -17.0%
Domestic Truck
Sales * 40,514 36,929 14.1% 367,040 379,474 -3.3%
Honda Division 33,401 31,223 11.3% 306,609 339,030 -9.6%
Acura Division 7,113 5,706 29.6% 60,431 40,444 49.4%
Import Car Sales 13,952 13,908 4.3% 124,969 135,396 -7.7%
Honda Division 11,020 8,625 32.9% 93,746 81,024 15.7%
Acura Division 2,932 5,283 -42.3% 31,223 54,372 -42.6%
Import Truck Sales 14,719 12,185 25.6% 148,701 116,024 28.2%
Honda Division 14,719 12,185 25.6% 148,701 116,024 28.2%
MODEL BREAKOUTS BY DIVISION
Honda Division
Total 112,831 99,903 17.5% 1,056,794 1,011,420 4.5%
Fit 4,565 1,986 139.1% 41,085 20,302 102.4%
Accord * 35,031 27,759 31.2% 301,879 278,422 8.4%
Memo: Accord
Hybrid 229 389 -38.8% 2,808 4,637 -39.4%
Civic * 24,752 26,331 -2.2% 254,955 251,543 1.4%
Memo: Civic
Hybrid 2,092 2,508 -13.3% 23,828 24,349 -2.1%
S2000 363 400 -5.6% 3,552 5,391 -34.1%
Insight 0 19 3 708 -99.6%
FCX 0 0 10 0
Odyssey * 16,464 13,790 24.2% 130,267 139,378 -6.5%
Pilot * 6,191 10,001 -35.6% 95,463 119,337 -20.0%
CR-V * 19,769 12,185 68.7% 167,223 116,024 44.1%
Element * 2,403 3,969 -37.0% 27,965 41,702 -32.9%
Ridgeline 3,293 3,463 -1.1% 34,392 38,613 -10.9%
Acura Division
Total 14,369 16,323 -8.4% 136,726 149,090 -8.3%
RSX 1 1,385 -99.9% 295 15,397 -98.1%
TL * 4,324 5,334 -15.7% 45,072 54,274 -17.0%
TSX 2,574 2,882 -7.1% 26,007 29,837 -12.8%
RL 357 1,015 -63.4% 4,919 9,081 -45.8%
NSX 0 1 2 57 -96.5%
MDX * 5,162 4,002 34.1% 42,954 37,379 14.9%
RDX * 1,951 1,704 19.1% 17,477 3,065 470.2%
Selling Days 25 26 230 230
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
Month-to-Date Year-to-Date
September September DSR** September September DSR**
2007 2006 % Chg. 2007 2006 % Chg.
Hybrid 2,321 2,916 -17.2% 26,639 29,694 -10.3%
For more information about Honda vehicles, please visit http://www.honda.com.
For more information about Acura vehicles, please visit http://www.acura.com. SOURCE American Honda Motor Co., Inc.
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