Daimler's China trucks and buses unit had relieved Rainer Gaertner's position

Specific to the Executive’s Speech humiliating to Daimler Trucks and Buses (China) Ltd., on midnight 22 November, Daimler issued a statement and announced removing the Executive in China from office and apologizing to the public and society.

According to data, In 2015, the accumulative total operating income of Daimler reached 149.5 billion Euros, edit rose 25% to 13.5 billion Euros, net profit even breakthrough 8.9 billion Euros, with 12% profit growth. Compared with pre-tax profit and net profit in 2010, 2015 almost double.

As the Daimler has opened the money-making pattern, business in China also growing vigorously, it triggers social intense attention because of  humiliating to China by Rainer Gartner, the President and chief executive of Daimler.

Industry insiders reveal that for the foreign executives, going to work in China is a plum assignment. They can get not only high salary but also high performance possibility. But a lot of joint venture feel an unusually strong sense of entitlement, they get rich profit, at the same time, their technical ability is abate and enterprise discipline is lax.

 The performance rose up while also the temper

Currently,the business of China of Daimler mainly includes two parts: one is sales of vehicle in import way by Daimler Trucks and Buses (China) Ltd; another is the localized production and sales of the vehicle and engine through the joint venture company, Fukuda Daimler.

This year the market of heavy truck in China tends to be stable, from January to September, the accumulative total sales of Fukuda heavy truck (including Oman and other brands) are 55900 units, 4% more than last year., Industry insiders say that due to the events of humiliating China by Daimler may to have a negative impact on Fukuda heavy truck, future sales may be slow.

In fact, as one of the world's largest truck market, China's economy is moving from infrastructure investment to consumption, China's market demand is also from construction vehicles to the long-distance transportation vehicles, these changes also led to the increase in the number of vehicle teams in China. For Daimler, it certainly hope there is a steady rise in the Chinese market, making greater profits in market outside Europe.

On the one hand, it declared the extreme importance to the Chinese market, on the one hand, it made evil abusive attack. The parties concerned said they are unlikely to say Such discrimination against Chinese people if they do not have Deep prejudice against Chinese. it is hard to imagine a leader who has so deep discrimination against Chinese people and malicious how to work for the Benz China automotive business conscientiously, and it is easy to remind us of the previous news that the Mercedes Benz uses toxic asphalt damping piece.

Executives who humiliates to China was removed

Shortly after the incident, Daimler immediately issued a statement and expressed regrets to the private disputes, explaining that any personal remarks of employees do not on behalf of the company's position. However industry generally believes that Rainer Gartner works in China for business means that his words and deeds not only on behalf of the individual, also on behalf of the company. Daimler must bear corresponding responsibility for words and deeds of their employee in overseas. Rainer Gartner’s speech humiliating to China, not only hurt the feelings of Chinese people, but also damage Daimler company’s image.

May be under the Public pressure, Daimler released the second statement in that evening, in which Daimler said the recent incident reported by a media of a company members completely belongs to individual events. Relevant departments has finished inquiries of this event and at the request of the parties, it has been settled privately through consultation.

The employee’s behavior in the incident contrary to the values "equality, respect" of Daimler. We are very sorry to cause a great deal of attention and controversy. We would like to express our sincere apologies to the public and society.

The reporter understands that since the 1980s, China has been making cooperation with international mainstream car company and introducing foreign technology, building joint ventures, hoping to get technology with market. Now the market has been saturate , China has also developed a large number of high level talents, but dominance of technology is still in the hands of the foreign party. In order to embody the principle of reciprocity, the foreign party often work with China to take up the post of top executives, if China as the first, then foreign party as the second, next year switch, including general manager and the subordinate departments head.

At the same time, because China has become the world's largest car market, so many foreign executives of a joint venture has got further promotion after exercising in the Chinese market.

Industry insiders reveal that for the foreign executives, going to work in China is a plum assignment they can get not only high salary but also high performance possibility. But a lot of joint venture feel an unusually strong sense of entitlement, they get rich profit, at the same time, their technical ability is abate and enterprise discipline is lax.

In fact, most of multinational companies set up a "zero tolerance" policy currently to the behavior of making abusive to other countries in the personnel use. These people says Daimler should take notice and make corresponding policy as soon as possible, otherwise, in the development of overseas markets such as China, it is likely to to have a negative impact on enterprise development, leading to the overseas market’s alienation and distrust of Daimler group and its brands and products.