Chery Auto launches new sub-brand Jetour

Shanghai (Gasgoo)- On January 22, Chery Auto launched a new sub-brand, dubbed Jetour, under Chery Commercial Vehicle, not long after the automaker getting rid of the controlling shares of Qoros and Cowin.

The two models under the new brand, Jetour X70 and X70S, also made official debut at the launching conference. The mass-production X70 will hit the market in June this year, according to the new brand.

Bao Siyu, vice general manager of Chery Auto and general manager of Jetour, said that with customers’ demand in mind, the brand will supply high-quality products to create a sharing value ecology.

Even though it is a sub-brand under Chery Commercial Vehicle, Jetour will form a product portfolio covering SUV, MPV and new energy vehicle (NEV). Up to now, Jetour has finished the 4+3+N product layout, namely four SUV models (X60, X70/S, X90, X95), three MPV models (V60, V70, V90) and the NEV versions of the above-mentioned models.

In 2018, X70, X70S and X90 will go on sale while X60 and X95 will be launched in the future. All models will have their NEV versions, including battery electric version, plug-in electric vehicle version and hydrogen fuel cell vehicle version. Besides, the new brand will adopt innovative marketing mode.