Great Wall Motor said to launch premium new energy sedan brand BC

Beijing (Gasgoo)- China’s SUV maker, Great Wall Motor, is recently found to launch a secret sedan brand, with code name “BC”, according to the automaker’s 2022 bidding project.

TANK 300; photo credit: Great Wall Motor

The bidding report showed that the BC project is currently under the “channel image design and store construction” phase.

In fact, Great Wall Motor has long been talked about to debut its sixth brand since last year. By the time, sources inside Great Wall Motor disclosed that the company was orchestrating a brand-new sedan brand.

As to the new “BC” brand, another person close to the automaker told a local media outlet that the brand is positioned as a high-end new energy auto brand, rivaling BMW, Mercedes, or Audi.

Notably, the carmaker known for its rugged SUV models has dabbed into the sedan playfield before. A decade ago, in 2010, Great Wall Motor had introduced two sedan models, namely the Voleex C30 and C50. However, the models did not bring their maker the same performance results as hoped, making Great Wall Motor withdraw the brand and exit the sedan market.

Currently, Great Wall Motor has five lines,HAVAL, TANK, WEY, Ora, and Poer.

In 2021, the company saw a 31.95% year-on-year surge in revenue, at RMB136.317 billion. Each brand's individual sales volume in 2021 is HAVAL at 770,008 vehicles, TANK at 84,588 vehicles, WEY at 58,363 vehicles, Ora at 135,028 vehicles, and its pickup line at 233,006 vehicles.