Chery Holding’s JETOUR brand introduces new logo, strategy

Beijing (Gasgoo)- Chery Holding’s JETOUR brand updated its brand image logo on July 26th.

Photo credit: JETOUR

Since its debut in 2018, JETOUR has always used the “JETOUR” characters as its logo. Composed of the words “jet” and “tour”, JETOUR’s English name aligns with its Chinese connotation of success and journey. 

Photo credit: JETOUR

With the same extended meaning in mind, JETOUR’s new logo is inspired by the Chinese character “行” illustrated in the ancient Li calligraphy, which means journey and action.  

Targeting the travel market segment, JETOUR has seen rapid development during the past 4 years. The brand has accumulated 550,000 users and 14.5 million followers so far. Its "Travel +" strategic ecosystem has attracted more than 70 partners, providing over 80 exclusive privileges for users in more than 100 cities across the country. 

Along with the new logo, JETOUR also kicked off a new phase of development. Under its 4+3+N product scheme, the brand plans to launch the all-new JETOUR T-1 offroader in the third quarter of next year. Meanwhile, the brand is facilitating its new media presence to engage more consumers. JETOUR plans to explore the usage of short videos and livestreams to upgrade its digital transformation.