Nissan Motor's Q1 2023 China sales drop 36.8% YoY

Beijing (Gasgoo)- Nissan Motor today revealed its sales figures for China in March and the first quarter of 2023, with both seeing a double-digit year-on-year decline. 

Photo credit: Dongfeng Nissan

Nissan's China sales performance in March showed a year-on-year decrease of 25.3% and a month-over-month slip of 9.26%, with 54,443 units sold across both its passenger and light commercial vehicle segments. 

In the first three months of this year, the automaker reported a cumulative sales volume of 161,961 units in China, representing a drop of 36.8% from a year ago. Specifically, Dongfeng Motor Co. & Ltd. (DFL), the joint venture between Dongfeng Motor Group and Nissan Motor, sold 151,467 vehicles (including Nissan, Venucia, and Infiniti brands) in Q1. Meanwhile, the company's light commercial vehicle business (Zhengzhou Nissan) achieved a rise of 7.6% in sales year on year with an impressive 10,494 vehicles sold.

In response to the challenging sales figures, Shohei Yamazaki, Senior Vice President of Nissan Motor Co. and Chairperson of Nissan Management Committee in China, emphasized the utmost importance of enhancing sales quality and ensuring the best interests of business partners and customers. He also announced Nissan's plan to roll out multiple new models with advanced Nissan technology in China, aiming to meet the diverse needs of the Chinese market.