Geely, Baidu launch new automotive robot brand 'Jiyue'

Beijing (Gasgoo)- In a significant milestone for the collaborative "Automotive Robot Strategic Cooperation Project" between major Chinese automaker Geely and tech giant Baidu, a new brand called "Jiyue" has been officially unveiled on August 14. 

Jiyue 01; photo credit: Jiyue

Positioned as a high-end intelligent automotive robot brand under Geely Holdings, the inaugural model is named the "Jiyue 01."

This announcement raises the question: What becomes of the previous joint venture, JIDU? An examination of the following architectural diagram reveals that JIDU primarily focuses on the output of intelligent development achievements. Leveraging Geely's SEA (Sustainable Experience Architecture), it transforms Baidu's AI capabilities into engineered products, playing a role akin to a solution provider. In contrast, Jiyue concentrates on complete vehicle production, market operations, user services, and the establishment of a charging and energy replenishment system. In essence, JIDU oversees the realization of the overall technological solution, while Jiyue is responsible for bringing the product to market.

The introduction of the Jiyue brand signifies a step closer to mass production of the two companies’ automotive robots. Notably, the new electric multi-purpose passenger vehicle from the Jiyue brand was included in the 374th batch of newly announced products catalogue by China’s Ministry of Industry and Information Technology on August 14.

Upon closer inspection of official images, the Jiyue 01 is, in fact, the debut vehicle from JIDU, named ROBO-01. Leveraging JIDU's core technical capabilities in advanced intelligent driving perception, algorithms, and integrated vehicle design, the new vehicle breaks boundaries in exterior and interior design by incorporating cutting-edge AI technology. Externally, the Jiyue 01 eliminates most physical controls such as external door handles and center console buttons, adopting a U-shaped steering wheel, a 3D borderless integrated ultra-clear display, an active retractable rear wing, and empathetic interactive headlights, presenting a highly futuristic design.

In summary, the launch of the Jiyue brand marks a significant leap towards the realization of automotive robots, solidifying the partnership between Geely and Baidu in advancing technological innovation in the automotive industry.