Dongfeng Motor introduces electric vehicle brand ‘eπ’

Beijing (Gasgoo)- On November 10, Chinese automaker Dongfeng Motor Corporation (DFMC) launched its new mainstream electric technology brand, eπ, and debuted the brand's first C+ segment sedan, the eπ007.

Photo credit: Dongfeng Motor

Targeting the daring and explorative modern era youth, eπ sets a new standard for mainstream new energy vehicles—focusing on technology, taste, and trust, said DFMC. The brand aims to create endless possibilities through technology, establish taste with sensory aesthetics, and build trust with reliable quality. 

Positioned as a mainstream player from the start, eπ declares its presence as the answer to the evolving Chinese automotive market. In the future, eπ plans to simultaneously venture into pure-electric and extended-range powertrains, releasing over 10 models within three years to comprehensively cover the mainstream market.

Photo credit: Dongfeng Motor

The unveiling event also showcased the brand's first product, the eπ007. Customized for the new generation, the eπ007 caters to mainstream market needs, boasting a sleek design, intelligent cockpit, and impressive performance. Powered by Dongfeng's Quantum architecture and Mach-E electric power technology, the eπ007 reaches a peak power of 400kW, achieving 0-100km/h acceleration in the 3-second tier. With the Dongfeng SOA intelligent cockpit, it allows personalized customization for various scenarios. 

Expected to hit the market in the first half of next year, the eπ007 emerges as a strategic product for eπ, offering users a high-quality, intelligent, and eco-friendly travel experience.