Dongfeng Motor, Nissan Motor to jointly develop new energy vehicles under new cooperation strategy

Beijing (Gasgoo)- On November 11, Dongfeng Motor Co., Ltd. (DFL) held a new strategy release event in Wuhan, Hubei Province, marking a transformative moment in its 20-year journey. 

Photo credit: DFL

Facing the ongoing changes in the automotive industry, DFL, with the full support of its shareholders Dongfeng Motor Corporation (DFMC) and Nissan Motor Co., Ltd. (Nissan), launched the "Qi DNA+" (translating to “initiate”) strategy. With the confidence of collaborative innovation, progressive ambition, and a determined spirit of evolution, DFL embarks on a new era for automobile joint ventures in China. 

The new strategy, "Qi DNA+," signifies Dongfeng's English initial “D”, Nissan's “N”, and “A” for Advancing, emphasizing forward-thinking leadership. The "+" symbol represents rejuvenation, iteration, and comprehensive upgrades, dedicated to creating a new global automotive landscape with Chinese assets, speed, and standards.

Entering the "Qi DNA+" era, leveraging 20 years of joint venture incubation in vehicle R&D, DFL plans to introduce 10 new locally developed new energy vehicles to the Chinese market by the end of 2026. This lineup will include offerings from both Nissan, Venucia and Dongfeng's proprietary brands. Notably, four new energy vehicle models will be introduced under the Nissan brand. The debut of the first independently developed Nissan-branded new energy vehicle is scheduled to hit the market in the latter half of 2024.

Moreover, DFL aims to commence export operations from 2025 onward, with an initial target of 100,000 vehicles annually. This ambitious endeavor encompasses a range of vehicles, including four new energy models under the Nissan brand. The export volume is poised to escalate based on market demand and reception.

With two decades of joint efforts, DFL has established six major passenger vehicle production bases and a comprehensive enterprise scale covering the entire value chain, accumulating sales of nearly 21.5 million vehicles and generating revenue of 2.615 trillion yuan.