Hongqi partners with PhoenixTV to enhance global brand presence

Beijing (Gasgoo)- On December 26, FAW Group's Hongqi brand and PhoenixTV formalized a strategic cooperation framework aimed at bolstering the global prominence of China’s auto brands and amplifying the narrative of "Hongqi" worldwide.

Signing ceremony; photo credit: Hongqi

In recent years, Hongqi has been diligently focusing on brand construction, relentlessly striving toward the goal of being "China's foremost, globally renowned" automotive brand, embodying a user-centric philosophy and autonomously mastering crucial core technologies, propelling the rapid ascent of China's national brands.

Quality brand development is intricately linked to the power of communication. PhoenixTV, as a multimedia Chinese cultural media conglomerate, is committed to disseminating Chinese culture, fostering cross-cultural exchanges, and holds a reputable position in the international Chinese media landscape. Aligned in their beliefs, Hongqi and PhoenixTV's strategic partnership shoulder the responsibility of broadcasting Chinese culture and values, enhancing the global influence of Chinese brands, infusing new vigor into the progression of the Hongqi brand domestically and internationally.

During this collaborative signing ceremony, both entities pledged to significantly augment the strength of the Hongqi brand. PhoenixTV will integrate and optimize key resources from its Chinese channels, news channel, PhoenixNet, and Phoenix Shows to provide platform support for "Hongqi." Meanwhile, "Hongqi" will leverage PhoenixTV's comprehensive media platforms to narrate its stories and spirit more efficiently and innovatively. 

Additionally, leveraging PhoenixNet’s reach, the duo will focus on target user groups and event marketing, co-creating long-term, in-depth projects to reach high-end users, enhancing brand influence among key target groups.